It’s been a long time coming.
And the NHL’s new digital advertising platform is a real game-changer.
But for now, the idea of putting the crown jewels of the NHL on your wrist is just a pipe dream for many of the players who will be wearing it.
That’s because the new technology is still not ready for prime time.
The league has yet to decide on how much revenue it will generate by using a smartphone app, or by putting players’ likenesses onto helmets, or even how many replays will be available in real time.
So far, the league has been unable to sell its technology to the highest bidder.
And players are skeptical the technology will make a dent in the NHL business.
“I don’t think it’s going to be as transformative as the face-off stick,” said Edmonton Oilers forward Ryan Nugent-Hopkins.
“It’s a little bit early, and a little too early to tell if it will be a significant catalyst or not.”
“It’s still a long way to go,” added Washington Capitals forward Jakub Vrana.
The goal, says NHLPA president Brendan Shanahan, is to put the crown on a player’s wrist, and to make it a “sporting event” that can attract fans, sponsors and other revenue streams.
But the league is trying to convince the players it’s not about the money.
“It has a big impact,” Shanahan said, pointing out the NHLPA has received more than $300 million in new revenue from mobile apps and other technology.
“The only way we can get it out of the way is to make sure it’s as effective as possible.
And we want it to be.”
The NHLPA is looking at a wide range of options.
The players could consider making use of a “smart” helmet that uses facial recognition technology.
The league could look to get the technology into a pair of hockey gloves.
Or they could opt to create an app for players to wear that uses technology from the NHL Players’ Association.
The league is still working on how to deliver the technology to players and fans.
Its vision for the new platform, which will debut this fall, is a two-step process: First, it needs to convince players they will be the most influential and important influencers in the app, and that the new software will help it to do so.
“We want to create something that has a huge impact on the way the game is played,” Shanahan explained.
“We’re going to put players at the forefront of that.”
The technology is in its infancy.
But Shanahan says it’s “a step in the right direction.”
The league will use the technology in three ways:The app will use facial recognition software to identify players in real-time, and then display a video of a face-offs.
It will then send the video to the player’s team’s analytics department, who will analyze the video and make adjustments to the game plan.
The NHL will use this data to improve the game for other teams and to promote its products.
After the video is posted to the NHL.com mobile app, players will be able to vote on the video.
The technology will also be used by the league to help manage players’ game-day and off-ice schedules.
For example, the app will tell a player if he or she needs to travel or is going to a game in a different time zone, and will inform the player if they’re allowed to travel to the next game in the series.
The app also will help coaches find the best practice times to practice the game.
It will provide the players with the chance to submit a player review.
The new app will have features that will help players better understand the NHL game.
For example, it will show how the NHL is playing in relation to other professional sports, as well as how players are scoring goals, and how many shots are being taken.
The app will also let players look up other stats related to the league, including the number of penalty minutes and penalty kill opportunities.
The company says the new app has already made a difference in the way players perceive the game, and it is aiming to deliver more content and more videos in the near future.
“The technology and the innovation are going to allow us to create new ways to communicate and engage our fans and to build new ways for our players to communicate,” Shanahan told the Hockey Hall of Fame.
The NFL is using facial recognition to track players and other players on a weekly basis.
And the NHL and the NHL players’ union are also looking at ways to use technology to help them manage their players’ schedules.
“It can be an incredibly effective tool to monitor the progress of our players,” Shanahan says.
“I think it has a great potential for helping us do that, because it allows us to see how the players are performing, and when things